The South African Launch of the 2017 Alfa Romeo is a must-win event for the century-old Italian carmaker. So what’s it like?

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The global launch of the all new Alfa Romeo Giulia isn’t just a big deal, it’s quite possibly a make or break moment for the century-old Italian car manufacturer. None of Alfa’s top-line executives were prepared to put a precise figure on the investment in the model, suffice to say that billions have been invested in a completely new modular architecture dubbed ‘Giorgio’, which not only underpins the rear-wheel drive Giulia, but an entire Alfa Romeo family including a raft of new sedans, coupes, and SUVs that will soon follow.…

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