Mercedes-Benz launches its new technology and product brand, EQ

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The world is rapidly changing as megatrends transform our lives. Consequently, business models are changing as disruptors break-down norms. “The great transformations that the automotive industry is currently undergoing pose great opportunities to shape the future in lasting ways. One thing is clear, the proven recipes for the success of yesterday, will not be the recipes for the success of tomorrow,” says Johannes Fritz, Co-CEO of Mercedes-Benz South Africa and Executive Director of Mercedes-Benz Cars. “At Mercedes-Benz, we believe that the key ingredient to achieving success in the future is…

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