The Toyota Hilux “Bakkie” is well loved by South African consumers and has enjoyed the number one best-selling title in its segment for many years. With the Ford Ranger hot on its heels consistently achieving position number two, it is always a good strategy to upgrade the Hilux line-up and offer more value to the potential buyer. To this end the model range and upgrade strategy has been revised in keeping with evolving market trends. The largest change is in the mid-range where the SRX is replaced by the “Raider”. In summary the SRX and the Raider…
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